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Facebook changes inspire more grumbling
Facebook recently redesigned its site, moving things around and adding new elements. Of course, Facebook frequently fiddles with its features, and these fixes frequently infuriate its fans. This time,...
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Perfect Your Personal Elevator Pitch
You must have worked on an elevator pitch for your clients many a times and must have effectively used to pitch your clients to journos when you bump into them at seminars, media visits, press...
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Refusing to share media contact with clients
Dear All, I have come across instances, when the agency refuses to share media contacts with the client. I believe this is absurd as being at the agency side for quite long time, I never thought that...
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Who Owns the Media List???
Media Lists, a prized possession of every PR professional, which most often is the last thing he would want to share it with anyone, even his colleagues, let alone his clients. What could be the...
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Differentiate your marketing strategy
Brands in their mission to reach out to their target audience adopt numerous marketing tactics, some unique and many tried and tested. Today’s Brand Equity talks about how Nokia tried to regain their...
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Future of Indian Independent PR Agencies
Recently I had an opportunity to visit the newly opened office of Adfactors PR, one of India’s largest PR agencies and was amazed seeing the magnificent set-up. It seems that it is probably the largest...
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Annual General Meetings of PR Agencies
Hi Friends, I plan to work on an article on the annual get together/AGMs conducted by PR agencies for their employees. For this I require inputs from two sets of respondents 1) The management...
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Public Relations in India – Evolving but Confused
India is still a very young and developing PR market as compared to the other developed economies in the world, brimming with a talent pool of fairly young professionals. About 40-50 thousand...
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Moving beyond Media Relations
We all know and agree with the statement that “An effective Public Relations is communicating with all stakeholders of the company to seed preference, increase positive visibility and enhance...
View ArticleClik here to view.
PR Pros beware Content Marketers are Coming
I remember few years back when Social media was in its infancy and people were just catching up with viral world, many in the PR business believed that it’s their right to rule this new found media as...
View ArticlePerfect Your Personal Elevator Pitch
You must have worked on an elevator pitch for your clients many a times and must have effectively used to pitch your clients to journos when you bump into them at seminars, media visits, press...
View ArticleRefusing to share media contact with clients
Dear All, I have come across instances, when the agency refuses to share media contacts with the client. I believe this is absurd as being at the agency side for quite long time, I never thought that...
View ArticleWho Owns the Media List???
Media Lists, a prized possession of every PR professional, which most often is the last thing he would want to share it with anyone, even his colleagues, let alone his clients. What could be the...
View ArticleClik here to view.
Differentiate your marketing strategy
Brands in their mission to reach out to their target audience adopt numerous marketing tactics, some unique and many tried and tested. Today’s Brand Equity talks about how Nokia tried to regain their...
View ArticleClik here to view.
Future of Indian Independent PR Agencies
Recently I had an opportunity to visit the newly opened office of Adfactors PR, one of India’s largest PR agencies and was amazed seeing the magnificent set-up. It seems that it is probably the largest...
View ArticleAnnual General Meetings of PR Agencies
Hi Friends, I plan to work on an article on the annual get together/AGMs conducted by PR agencies for their employees. For this I require inputs from two sets of respondents 1) The management...
View ArticlePublic Relations in India – Evolving but Confused
India is still a very young and developing PR market as compared to the other developed economies in the world, brimming with a talent pool of fairly young professionals. About 40-50 thousand...
View ArticleMoving beyond Media Relations
We all know and agree with the statement that “An effective Public Relations is communicating with all stakeholders of the company to seed preference, increase positive visibility and enhance...
View ArticleClik here to view.
PR Pros beware Content Marketers are Coming
I remember few years back when Social media was in its infancy and people were just catching up with viral world, many in the PR business believed that it’s their right to rule this new found media as...
View ArticleClik here to view.
Hidden in plain sight…the story of a story
The article is authored by Arnab Mukherjee, Sr.VP, Planning & Strategy, Adfactors PR A public relations professional in India today must be a brave soul. We do not have a choice. Clients demand...
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